KARINA MELERO
SOCIAL MEDIA MANAGER
Hey, I'm Karina! 💫With over four years of experience in social media, I've strategized over 100 launches at ColourPop and taken full ownership of BYROE's socials.In my first year at BYROE, I boosted engagement by 55% and contributed to securing plans with Ulta.Social media isn't just about content (though that is my specialty) it's about creating experiences that resonate. As a skilled copywriter and content creator, I turn passive viewers into active, engaged community members.From collaborating with influencers to staying ahead of trends, I live and breathe social. Let's create something extraordinary together! 💖
CONTENT CREATION - INFLUENCER MARKETING - TIKTOK SPECIALIST
TRAVEL - BEAUTY - FANDOM
CONTACT: [email protected]
BYROE NEW YORK
SOCIAL MEDIA MANAGER
As the Social Media Manager at BYROE New York, I bring a dynamic and results-driven approach to social strategy. In 2024, my content and strategies increased engagement by 55%, driving meaningful growth and brand visibility.I create every piece of media across BYROE’s social platforms and website—from writing all copy to directing photoshoots and editing content. Each post is crafted to elevate the brand's aesthetic and connect with our audience, resulting in a feed that Ulta Beauty praised when we joined the ULTA MUSE Accelerator program.Beyond content creation, I lead with strategy: aligning teams through bi-weekly meetings, refining tactics with analytics insights, and managing our content creator program to extend our reach. Every piece of work I deliver is designed to position BYROE as an industry standout and foster lasting engagement with our community.Below, you’ll find some of my work—everything after February 2024 is shot, directed, and edited by me.
COLOURPOP COSMETICS
Through directing creative content, and working with the trends and social landscape of TikTok I drove ColourPop's TikTok following from 700k to 1.3M in just over two years.
Leveraged viral video of our mascaras as a repost onto our page and all three mascaras sold out in the next 48 hours!
Content creation is my life blood!
I'm super comfortable on camera so I'm able to hop on latest trends ASAP!
From crafting compelling copy to strategic planning, I personally developed and executed over 100 campaigns across TikTok, YouTube, and Facebook.Additionally, I actively sought and signed new influencers for every campaign, fostering impactful partnerships that contributed to the continuous growth and success of the brand.
A DEEPER DIVE
GOING VIRAL
If you've ever seen this viral Hamster around now you can proudly say you know the person who took that picture!I took this photo back in 2016 when I worked at Petsmart and posted it to Twitter (now X) where it took over the internet in just a couple of hours!Ask me more about it! It's a story I love to tell!
I KNOW WHO I AM
and so does my audience!
I'm the passionate trendsetter known for infusing every aspect of my life with enthusiasm, as my friends and family will happily attest. Sharing my joys, from travel adventures to immersing myself in the worlds of K-pop, anime, and beauty, is my superpower! My audience, who shares my enthusiasm, loves exploring these passions together. I take pride in being a trendsetter, having gone from 0 to over 84k followers and getting over 7 million likes on TikTok in 2 years, by embracing my niche while also venturing beyond, and firmly believing in the beauty of inclusivity, never gatekeeping the things that bring me joy.